Posts Tagged ‘social media’
By vKatyR 5th December 11
Christmas is a time of giving, through gifts of goods, money or time. But not all good deeds are purely altruistic. Does it matter if people help causes and communities because of enlightened self-interest – which, according to Wikipedia, is “a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest”?
I spend some of my time outside of work volunteering for local community projects that matter to me. It’s great to share my professional skills and experience for good causes that can’t afford to pay for this kind of support. And it gives me a warm fuzzy feeling, which is a lovely feeling to have!
Moving on from this example of real life engagement we turn to engagement of an online nature. Although six out of 10 Britons don’t want to engage with brands through social media, 90% of consumers are actually happy to interact with incentivised campaigns and 48%, while they may initially opt-in to a brand for the incentive, end up staying to pay attention to the brand message. Consumers will engage with brands on social media providing the brand gives something back to them in return.
Are the commercial and NFP sectors that different?
I’m not much of a consumer, and don’t often engage with consumer brands, but I do like to support good causes and realise that the learnings from the commercial world I’ve noted above can be applied to the NFP (not for profit) sector to great effect. This month alone I have supported:
UNICEF: Own a colour and help save a child’s life. This campaign started with a simple but BIG idea. Sell the 16.77 million colours that exist in a computer display to help save children’s lives around the world. I found the favourite colour of my youth, and now I own it. Colour #5110a2. On the day the campaign launched around £50,000 was raised. This figure has now topped £85,000.
The Royal British Legion: Shoulder to shoulder with all who serve. The Poppy Appeal raises funds to provide care and support to all members of the British Army. I wanted to show my support and wear a poppy but as a cyclist I didn’t pass the usual collectors in London’s train stations. Instead I bought a virtual poppy and stood shoulder to shoulder with thousands of other supporters, and spread the word via Facebook and Twitter. So far the 2011 Appeal has raised £16,680,450.
50/50 – Make or Break: #fuckfamine Swear Jar. One of the 50 projects created in 50 days to raise £1 million for famine relief in East Africa. Track your swearing on Twitter and raise funds for UNICEF. I’ve been swearing on Twitter because it’s all for a good cause! £885 raised so far.
Yes I care about the causes I donated to, but I was initially drawn to these digital campaigns because of the innovative interfaces with which I able to interact. I now own a winning colour which I named Cosy Nostalgia. I wore my poppy with pride, albeit online rather than IRL (in real life). I was even granted permission to f***cking swear on Twitter!
In our ever evolving digital world charities, as well as consumer brands, are using the traditional marketing pull concept in a new way for social media marketing. They have found a pull, or a reason, for an individual to go to their site or online channel. I discovered Own a Colour, Shoulder to Shoulder and Swear Jar through Twitter, and duly tweeted them forward and shared them on Facebook. A year ago I wouldn’t have believed I’d behave in this way. But hey, this is bold new behaviour for a brave new online world.
They say it’s better to give than to receive but I think we can have it all.
I owe £3 to my swear jar for tweeting “awesome” which, along with “synergy” and “epic”, has been added to the Swear Jar for those not so keen on swearing in their tweets!
By damien 23rd November 11
This last week I have seen a lot of talk, and writing, about Google+ and whether charities are, or should be, using it. I’m not talking about charity professionals using their own personal accounts but organizations setting up and using the new Google+ page functionality. Since Google launched pages on Google+ earlier this month everybody seems to be talking about it.
Social media on your cornflakes
“Treehorn liked cereal for breakfast. But mostly he like cereal boxes. He always read every single thing on the cereal box while he was eating breakfast. And he always sent in for the things the cereal box said he could send for.” - excerpt: The Shrinking of Treehorn by Florence Parry Heide
Much like Treehorn, I like social media for breakfast. But mostly I like social media platforms. I read almost every single post on my favourite platform’s stream each morning while eating breakfast and on the train to work. And I always sign up for new social media platforms.
Well, not always. But I am both a speculator and a protector. I join some platforms simply in case they become useful or popular. It can be advantageous to get a head start and begin building a presence, reputation and community before it goes mainstream. You also don’t want to hang back and then find someone else has started using your (or your organization’s) name. Even if you don’t use the service, it’s not great for your brand or search engine ranking if it is being used by someone else, so protect your name.
No one is here right now
I agree with @RKtweets in his Guardian article - Why Google+ is no match for Facebook or Twitter – yet. Book it. Try it. Watch it. But don’t let it take you down a blind alley, or steal your valuable time.
The one Google+ feature I have heard a number of people get excited about is Hangouts. Hangouts are Google’s version of live video chat between two or more people. Toby Blume of Urban Forum says he has used Hangouts for team meetings. Sylwia Presley is hosting a Voice Social Media Breakfast on Hangouts and as Ben Matthews details in this AskCharity post on Google+ the International Tibet Network used Google+’s Hangout features as a platform for a press conference. If you want ideas on how you might use Hangouts check out 25 Crazy Google Hangout Ideas by Brian Krassenstein which Michael Litman shared on Twitter this week.
What do I think of Hangouts? Well, I have tried it a few times. ‘Hangouts with extras’ allows you to share your screen, share documents and make notes. Sounds great, and follows Google’s strategy of stitching all their products together into the “uber platform”. Presently it all feels a bit like Wave did, trying to do too much and overwhelming people with features they don’t know they need yet. This philosophy worked for Apple but Google have never been particularly good at pulling it off. So it feels like mere mortals are leaving it to the social media Jedi for now. For me it’s also too slow and unresponsive to use properly and has crashed more often than not. I’ll be sticking with Skype for now. If you have positive, and stable, experience of hangouts I’d love to hear.
Google pwns* search
However cautious about new social platforms I am. However many times I have seen Google fail with it’s Jaiku, Wave and Buzz. The bottom line is that Google still owns search. While it does you would be foolish not to watch carefully to see if Google+ grows to influence search results and and if it really can be the glue between all their products.
Do drop by, or let us know how, and if, we should be using Google+ in the comments
* Pwn is a slang term derived from the verb own, as meaning to appropriate or to conquer to gain ownership. The term implies domination or humiliation of a rival.